Which Sanctuary Community is Best?
Renew, Refresh, Revive…REBRAND
Jan. 27, 2011
Through consistency, repetition and fulfillment of a brand “promise,” a company creates a real (or perceived) relationship with its customers. A brand is more than just a logo, slogan or color palette, it encompasses the thoughts and feelings a customer has about a business, organization or company.
What’s the first thing that comes to mind when someone mentions Apple? How about General Motors? Comcast? Google? Chances are everyone has a slightly different reaction to any one of those brands – positive or negative – but the reaction isn’t due to the font of the logo or what colors are used. It has to do with the customer’s knowledge and opinion of a company.
